How to Optimize a Google My Business Profile For Dentists Imagine you’re a patient who’s moved to a new area and needs to find a dentist. How would you begin your search? Would you ask a friend or turn to the Yellow Pages? By and large when patients are looking for a dental care provider, […]
Reviews are a vitally important part of a local SEO strategy for dental practices. When choosing a healthcare provider, nearly 70% of patients report that online reputation to be very important, which makes your practice’s online reviews an essential part of your overall patient attraction strategy. Unfortunately, a lot of practices are going about collecting […]
Across the medical industry, online booking is becoming the standard, as practices of all kinds look for ways to connect better with patients, streamline staff duties, and bring in more patients. Using an online appointment booking system can help your practice in all of those areas. Plus, it’s something patients are coming to expect from […]
When we start looking at ways to increase search ranking and online visibility for websites, there can be a lot of uncertainty, or gray areas, and it can seem hard to figure out what the best tactics to boost your website might be. Part of that is that the ultimate goal for each website might […]
You’ve probably noticed in Google searches, sometimes results appear with yellow star ratings, revealing how highly customers of the business or product have reviewed it online. This can be a great marketing tool, kind of like an instant positive referral from your customers to someone who’s searching for what you offer. It’s a simple process […]
Site security is one of the essential must-haves for effective dental websites. There was a time when a lot of small business websites were fine using unsecured HTTP sites instead of the more secure HTTPS protocol, but that’s no longer a good option for several reasons. Starting in 2018, Google has been labeling sites without […]
Taking advantage of free advertising is something every small business owner hopes to be able to do, and there’s an easy opportunity for just that on your Google My Business profile. Google has been using plenty of new features, like service menus and appointment booking links, on Google My Business to collect information about local […]
If you’re in a service-based business, like medical or dental practices, salons and spas, home or car repair businesses, there are new options available from Google to improve your online presence using your Google My Business profile. Google announced they have expanded their My Business menu editor tool, something previously only available to restaurants and […]
We have some exciting news to share! Form + Function’s president and CEO, Justin Bosco, is featured in a new documentary series by the Economist. The series, called “Now & Next,” aims to “reveal the pressures, plans and tipping points for global change,” according to the magazine. This is the fifth episode of the series, […]
Service-based businesses like dental practices, law offices, or salons are finding more and more success using Google MyBusiness to connect with potential clients. In fact, if you have a location-based business of any kind, Google MyBusiness is already affecting your online presence — and your competition’s, too. Would-be customers looking for a local service, for […]
Everyone with a website is familiar, by now, with the intermittent huge changes Google makes to how it searches, ranks and recommends sites online. In the fall of 2018, one such big change was rolled out, and it’s one that disproportionately affects health, medical and wellness sites. For dentists keeping an eye on how their […]
Reviews are an incredibly important part of a local SEO strategy for dental practices, yet unfortunately, a lot of practices are going about collecting them in the wrong ways. Many practices collect reviews on internal reviews portals, which pass up a bunch of SEO-related benefits of reviews. This post will cover information about why reviews […]
If you’re a location-based business and have a Google My Business page, you’ve probably heard of Google Posts, a feature that allows you to post updates to your profile that will appear in Maps and Search results. If you’re not already using Google Posts, it’s a fantastic way to drive more foot traffic to your […]